I’m currently accomplishing this through GTM, but it is quite time consuming to setup and parse events and datalayer variables to determine when to fire events, which ones, and which value. And then adds more maintenance on my end should the form change.
Would love if feathery added the ability to fire events with custom parameters and custom values in the logic rule builder.
IE:
If Question 1 answer = Ready to buy
send lead event with value $100 and hash the lead’s name, email, and phone
If question 1 answer = just looking
Send contact event with value $5 and hash lead’s name, email, and phone
Example of how heyflow implemented this: